Cafe Coriander Branding
Caitlyn Cottam | July 2023
Above is the stylescape for the branding of "Cafe Coriander." This document features examples of its target audience, food served there, the environment, the color palette, and the merchandise sold and used at Cafe Coriander.
This project is the branding for an imagined restaurant. I chose to name my restaurant "Cafe Coriander" and serve dishes from around the world, many of which are vegetarian or gluten-free. This restaurant is mainly for women in college, but is suitable for any kind of individual or group hang out space. The purpose of the colors, the environment, and the food and drink is to provide a calm, comfortable, and clean space to build connections or for students and working young adults to work on their own or with others.
Above and below is the menu and invoice for Cafe Coriander, using earthy colors. The menu features drinks and entrees on top for easy browsing, as the cafe's most popular items are drinks and entrees. At the bottom is a paragraph about what coriander is and its most common uses. The menu and invoice are primarily readable, and they show the customer their options quickly and all in one place.
Examples of merch: tote bag on the left and the polos servers wear.
This was a great opportunity for me to design a logo and personalize type, as well as to create visually appealing documents that suit the goal and feel of the company.
